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STRATEGY BY DESIGN
DESIGN
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“Design is not just what it looks like and feels like, design is how it works”
Steve Jobs
The expectation today is that design is more than meets the eye. Design is the common thread that creates desire. From the look, feel and shape to the experience and interface, design crosses the physical and digital border more than any other function.
IDEATION
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"Move fast and break things"
Mark Zuckerberg
Creativity. Ideation. To make something new you must first understand the demands and desires of your intended audience. Creativity and ideation is in all of us, it needs a particular environment to be unleashed.
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