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BRANDING

“Identity is cause; 
brand is effect.”

Larry Ackerman

That feeling one gets when the brain associates a name or visual element to a type of product or service.  Trust is built into brands. Brands lower the cost of acquisition and increase the value of the enterprise.

STRATEGY

“However beautiful the strategy,
you should occasionally
look at the results.”

Winston Churchill

Strategy can only be designed through informed optionality.  Knowledge of choices, presented to leaders to make a decision on the future path to follow.

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