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STRATEGY BY DESIGN
BRANDING
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“Identity is cause;
brand is effect.”
Larry Ackerman
That feeling one gets when the brain associates a name or visual element to a type of product or service. Trust is built into brands. Brands lower the cost of acquisition and increase the value of the enterprise.
STRATEGY
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“However beautiful the strategy,
you should occasionally
look at the results.”
Winston Churchill
Strategy can only be designed through informed optionality. Knowledge of choices, presented to leaders to make a decision on the future path to follow.
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